Fractional sales leadership and advisory

Change behaviours.
Improve results.

For B2B sales teams of five to fifty who need to win more with less

46%Win rate, up from 21%Facilities management, Asia-Pacific
+200%Revenue across four key accountsSemiconductor manufacturer, China
+171%Revenue growth in two yearsReal estate business turnaround
ThunesAccentureKPMGMerckStandard CharteredMorgan StanleyShellJLLMUFGANZISSadaLSEGAWSThunesAccentureKPMGMerckStandard CharteredMorgan StanleyShellJLLMUFGANZISSadaLSEGAWS

Why you are here

Whether you lead the business or you lead sales, the concern is the same.

Revenue is behind target, flat, or growth next year looks challenging.

Because targets go up again, irrespective…

Can you continue to think and act the same way and get the results you need?

What you are up against

The challenges we solve, and the risks we help you mitigate.

The challenges

  • You end up doing the selling, and the team gets no stronger.
  • Your sellers enter the buying process late, after the criteria is set.
  • You are being compared on price because nothing else differentiates you.
  • Your biggest accounts treat you transactionally.
  • Your team can sell in a good market, not through a bad one.

The risks

  • Growth depends on the same few salespeople.
  • If they go, the relationships, the knowledge and the performance go with them.
  • New sellers take too long to reach full performance, and months to know whether the hire was right.
  • Nothing tells you an account is at risk until it has gone.
  • You cannot stand behind your own forecast.

The Sales System Blueprint

Every business has a sales system.

It is the revenue engine that decides performance. How well it is optimised determines the level of that performance.

There are nine elements, four client management activities and four sales leadership activities, with the client at the centre.

See the Sales System Blueprint
CoachingRelationshipManagementMindsetClientEngagementClientDemandGenerationForecastingOpportunityManagementFunnelManagement

About

Mark Wills

Author of Perception Selling, Win More with Less, the AI-ready B2B sales methodology.

Mark Wills

Mark spent 11 years in sales leadership and 12 years consulting and advising sales leaders. The last leadership role was a 200-person sales organisation he was brought in to turn round. Turnover grew 171% in two years.

The twelve years that followed were spent training, coaching and advising hundreds of sales leaders in organisations across the world, on sales capability, change management and cultural transformation.

What he learned is that training, coaching and advisory alone do not change behaviours. Leaders do.

That is why he is back leading sales.

About →
Perception Selling, Win More with Less, by Mark Wills

Next step

Shall we talk?

Let’s look at where your sales system is today and see if we are the right fit for you.